Sara Ann Straw

Founder of STW Planning, LLC  and Creator of the Solo Travel Woman Society

Sara Ann Straw, CMP is a travel design and destination event expert with over 13 years of experience in travel and events. With a passion for solo travel, Sara founded the Solo Travel Woman Society to bring together other women with similar interests and passions to form a community, share knowledge and empower one another. Sara is the owner of STW Planning, LLC, the STW Boutique and author of The Ultimate Solo Travel Woman Guide, and host of The Solo Travel Woman Podcast. The Solo Travel Woman blog and podcast’s purpose is to inspire and empower women to travel solo without letting anyone or anything hold them back.

My story

Hi friends! My name is Sara and I love to explore the world…solo.

Growing up, my father always told me to never wait for anyone and to live out my dreams. We didn’t travel much as a family when I was younger so, as I became an adult it was always something I dreamed of doing. However, I never had anyone to go with, and funding such trips proved to be quite difficult.

After years of waiting, I decided for my 30th birthday in 2015, that I was finally going to start living for myself and that is when I booked my first solo trip to Greece and Turkey. This experience completely changed my life and grew my passion for traveling…solo.

After that, I was constantly taking trips by myself. No one telling me where to go, what to do, when to do things. I was free to experience the world and new cultures how and when I wanted. It was amazing. I started to think if I struggled with getting started traveling I am sure there are many others like me. How can I empower and inspire others to start their solo travel adventure?

In April 2019, I started the Solo Travel Woman blog and merchandise line to help inspire other women to take their journey into solo travel. After a successful year of inspiring women, I wanted to now help them actually take the journey. So, I expanded my brand to offer customer itinerary design and travel planning services. From there, in October 2020 I published The Ultimate Solo Travel Woman Guide and started The Solo Travel Woman Podcast.

In addition to my travel services, I also have over 13 years experience in strategic events and offer destination event & incentive travel services. I work with you to develop an event that integrates the culture, engages, and inspires those who attend, and allows you to focus your energies on what is necessary – your guests, presentation, meetings, ceremony … whatever it may be!

Enjoy exploring the site and I look forward to working with you!

Happy planning,

Sara Ann Straw, CMP, VEMM


Know Your Why Worksheet

Budget & Saving Guide

Pre-Planning Checklist